Arriving home we are all welcomed by a different picture, but most would include dinner and / or a television. More recently this includes, referred to at this years Mobile Engage conference in London as the, ‘third screen’. Simply speaking i’m referring to a Smartphone or a Tablet device, which has become increasingly part of our ‘chill out’ time after a long day at the office.
My housemate, a TV news journalist, is more addicted to her tablet than her Smartphone. Her conversations don’t end when she gets home. They continue over her tablet. It’s like she never left the office and joins the population with her discussions over Twitter / Facebook etc.
You can find discussions about almost every single channel or program on television. One Saturday morning I tested this while watching Saturday Kitchen on the BBC channel. In this instance I was keeping an eye on Twitter, and it was overwhelming to see the amount of discussions generated over scrambled eggs. The same can be said for a lot of other topics, programs and interests. There is a conversation for everyone.
Marketers and Brands have become aware of these conversations that are happening with them, without them, against them, for them and around them. Some are immediately reacting and others are asking questions. Can we become part of that conversation. Are we interrupting that conversation. Can we add value to that conversation. Can we measure this conversation. Can we learn from this conversation.
These re all very valid questions. What are you going to do about it?