“People don’t buy what you do. They buy why you do it.”
Why isn’t Simon Sinek famous yet?
This magnificent line is illustrated very clearly in his TED Talk. I love TED Talks because they inspire you to think and act differently. I’m pretty certain that if they put all the people who have been really inspring on TED Talk in one room… that crazy stuff would happen. Maybe the iPhone 6… chuckle chuckle. (It seems that everyone is unsatisfied by the latest mobile device by Apple which has failed to shock and surprise as they normally do.)
Here are some of the finer points from this video:
Start with WHY.
Why is it so important to attract those who BELIEVE what you believe? Sharing a belief is more important than sharing a benefit / a product etc.
People do what THEY believe. What do you believe?
The product you sell is only the proof of what you believe.
It’s the “I have a DREAM” speech not the I have a plan speech.
It’s a fantastic talk and totally worth watching. Be warned tho. When you start watching TED Talks… you can’t stop.
After watching this video I wanted to hit myself on the head and say DUH! Wish i’d done it the last time I was selling my unwanted bean bags. Would have probably got a better price and it would have been more enteratining!
Loved this video because it’s entertaining, has a point and is being used as a tool. Video is not a new medium, but the way it is being used is new! Now you can sit back and ponder on what you could do with this medium that could benefit your company brand / personal brand.